AI SEO: A Powerful Combination to Optimise Businesses Online
SEO is the bull's eye for as much as 90% of companies worldwide, thanks to artificial intelligence (AI), unleashing the power to do more with less. Thus giving birth to AI SEO!
In the world of business, AI is no longer a distant reality but a critical tool, amplifying the power of marketing strategies across the board. AI encompasses several technologies, such as machine learning, deep learning, and natural language processing (NLP), all designed to perform tasks better and faster than humans. In sales and marketing, 30% of AI adopters witnessed a 6-10% increase in revenue after implementing the technology.
Search Engine Optimization (SEO), on the other hand, is a vital strategy that aids businesses in ranking higher on search engine results. The advent of AI in SEO (AI SEO) has revolutionised this process, making it more efficient and effective.
AI SEO integrates AI with SEO to boost your website's rankings, discover content gaps, and analyse data more precisely. According to Rock Content, in 2022, only 10% of marketers used AI-generated content, but by 2023, this number is projected to hit 58% - a clear testament to the growing power of AI SEO.
5 Ways AI SEO Can Elevate Your Business Strategy
1. Identify New Opportunities with AI SEO
Opportunity discovery is a crucial aspect of SEO. AI SEO can uncover hidden ranking opportunities that remain unexploited using AI-powered tools like BrightEdge. These tools can reveal the most beneficial keywords to target, link-building opportunities, and even content gaps to exploit. The result? A bespoke content strategy that will skyrocket your website's SEO.
2. Content Optimisation through AI SEO
AI SEO tools can help optimise your content to meet Google's E.A.T standards, ensuring your content is expert, authoritative, and trustworthy. You can use tools like Alli AI to assist with technical SEO aspects like conducting website audits, automatically optimising content, and fixing duplicate content issues. It’s a super effective way to scale your content creation while ensuring your team isn't overworked.
3. AI SEO Powered Higher Rankings
Use AI SEO to reach higher Search Engine Results Page (SERP) rankings. It allows you to discover and use the right keywords, topics, and content that your audience is searching for. On top of it, what took hours to research and compile can be done in much less time thanks to tools like Twinword and CopyAI. They can provide you with valuable insights into the keywords you should focus on, boosting your rankings even further.
4. Enhance User Experience
AI SEO plays a central role in delivering the best search results, ensuring that the content is relevant and useful to the user. Step up your game by incorporating AI-enabled voice searches like Alexa and Google Assistant into your SEO strategy. It would open up the portal for you to cater to a new customer segment that increasingly relies on voice search.
5. Local SEO Optimisation
Grab your reader’s attention with the hottest trendiest news circulating the internet. AI tools like MarketMuse can help you generate content ideas based on what's trending locally and what your local audience is interested in or searching for most. This can help you develop content pieces that resonate with your local audience, improving your local SEO rankings.
Take Your Business to the Next Level with AI SEO
The intersection of AI and SEO presents an unprecedented opportunity for businesses to optimise their digital marketing strategies. AI SEO not only streamlines SEO operations but also ensures your content is optimised, relevant, and caters to the evolving needs of your audience.
As we look ahead, AI SEO is set to become even more central to business strategies, with its potential to deliver enhanced user experiences, higher rankings, and, ultimately, improved business outcomes. Dive into the world of AI SEO today and experience the transformation firsthand.