According to the Malaysia Startup Ecosystem Roadmap 2021 - 2030, initiated by MOSTI (Ministry of Science, Technology & Innovation), one of the key challenges that startups businesses face is funding. 

We believe that while there are many reasons why a business fails to secure investment, having a weak brand story is one of it, if not the biggest. A well-crafted brand story not only highlights your business’ unique qualities but also connects investors on an emotional level, making them more likely to support your vision. 

So, how do you create a brand story that convinces them?

Here are five tips to help you capture their attention.

1. Make Sure It Aligns With Your Brand Identity

At the heart of every great brand story is a clear sense of purpose. 

What are you trying to solve? 

Why does your solution matter? 

Where are you going to place your business? 

Who are you trying to help? 

When you craft an articulate purpose for what your business is trying to solve with clarity and passion, investors feel confident that what they put their money in is worth it. This clarity in your brand story is essential for establishing a strong brand identity that resonates with your target audience.

2. Know Your Target Audience

In every marketing or branding campaign, it’s important that clear messaging is targeted towards the right audience. Tailor your story to address their needs and demonstrate how your solutions align with their goals.

It’s crucial that your business story and value proposition resonate with their interests and values, something that triggers the thought, “Hey, I have this problem, and this brand can solve it.” 

3. Develop a Trusted Brand Image

Just like every great movie, brand stories should have a beginning, middle and end. This helps investors visualise the business roadmap and brand identity, as well as what they can expect from you to help them be confident in investing in the business. 

Highlight the journey of your business from its inception to where it stands now and how you envision it to be in the future. Not only does it add authenticity, but it also creates a brand image that demonstrates the resilience and adaptability of your business. 

4. Make It Impactful

Nowadays, investors aren’t merely looking for just returns, they’re looking for something that has a positive impact. Whether it's improving lives, solving a critical problem, or advancing a particular field, showcasing the impact that your business offers adds a powerful layer to your brand identity that can resonate deeply with investors. 

Your brand story should convey how your brand impacts people, the environment, and those who are surrounded by it. How it makes a different to the society as a whole.

5. Be Authentic & Relatable

Authenticity is key. Investors can easily spot when a business fabricates its story, so it’s crucial to be honest about your business journey, including both the highs and lows. Authenticity builds trust and credibility, which you want in your brand identity and brand image. Additionally, making your brand story relatable by introducing the working team can make the brand more compelling.To secure funding, a well-crafted brand story is not just a nice-to-have—it's a must-have. 

Remember, investors are not just buying into a product or service; they are investing in the vision, mission, and potential of your brand.

Discover how Brand Soul can help you create powerful, impactful narratives that set you apart from the competition. Visit https://www.brandsoul.com.my/ to kickstart your journey to building the perfect brand story now!