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  • Writer's picturehellobrandsoul

The Benefits of AI in Marketing: Improving Personalisation, Targeting and ROI



With the adoption of AI growing in marketing and beyond, it’s essential that business owners and marketers begin to understand what it means for their businesses and customers. AI is expected to disrupt everything from traditional marketing practices like media planning and advertising to social media management, e-mail marketing and customer retention strategies.


AI marketing automates time-consuming and repetitive tasks and frees business owners and human marketers from those tasks, allowing them to focus on high-level work. As a result, AI helps marketing teams devise better strategies for reaching target audiences and communicate more effectively with customers.


AI is revolutionising the way businesses operate by enabling companies to understand their customers, deliver personalised offers and experiences, and identify untapped growth opportunities. AI helps businesses optimise every aspect of their operations and provides invaluable insights into market trends, customer preferences and spending habits.


Here are some key benefits of AI marketing:


  • Personalised Marketing: AI can help you personalise your marketing and provide the right offer to customers at the right time. Businesses that use AI-powered tools to create micro-segmented audiences can send more personalized messages and have better engagement rates and retention.

  • Improved Targeting: Businesses can more effectively analyse customer data and learn more about their target audience. This can result in higher engagement rates and better ROI.

  • Cost-effective: An AI-powered marketing tool can automate repetitive tasks, freeing up your team to focus on what really matters - meeting the needs of your individual customers.


With the rise of AI, businesses can now leverage an additional edge by optimising their marketing strategies and enhancing customer engagement which can greatly improve their marketing campaigns and generate a higher ROI. As AI technology continues to evolve, the future of AI marketing is bright and we can expect to see even more innovation in this space that will help businesses achieve their marketing goals.


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