Part #2: The 6 Thinking Hats that Help You to Reboot Your Marketing Strategy
Why not consider Edward de Bono’s Six Thinking Hat when you wish you achieve better outcomes in Social Media Marketing?
A cornerstone leadership and management strategy employed in organizations around the world, it fits beautifully into what we’re doing online. Let us put on each hat and consider them from the perspective of social media marketing.
1. White Hat
When you put on your White Hat, you’re looking at data, facts, and figures. In this case, social media marketing allows you to track, monitor and analyze your numbers. To make sure your social media performance, get a handle on the following metrics:
· Loyalty and Advocacy
By using social media analytics tools, you can measure your benchmark against what your competitors are doing and the effectiveness of your lead generation and conversion tactics work.
2. Yellow Hat
The Yellow Hat encourage you to consider incorporating positive messages and helpful elements in social media content and campaign ideas. Begin by providing positive content that uplifts the spirit of your community and gives them hope.
Examples of smile-inducing content include:
· Articles offering tips, tactics, and techniques
· Useful templates and checklists, eBooks and guides
· Educating and enriching content etcetera
3. Black Hat
To marketers, telling your prospective customers of the dangers of your products or services just doesn’t sound right. Hence, Black Hat allows you to avoid sharing “negative” content on social media pages.
Examples of “negative” content include:
· Case studies of social media marketing failures
· Errors that you could commit in content marketing
· Wrong ways to implement marketing automation in your organization
4. Red Hat
Emotions play a huge role in driving decision-making in the world of social media marketing.
According to Jonah Berger in his STEPPS framework, high arousal emotions can trigger social sharing. Use these in your content to generate greater World-Of-Mouth (WOM):
5. Green Hat
Social media marketing requires loads of Green Hat creativity. The best way to trigger creativity is to embrace playfulness, to be light and unburdened.
According to the saying of Elizabeth Gilbert, creativity thrives under curiosity -- not passion. So, take a break from your laptop and expose yourself to serendipitous encounters.
6. Blue Hat
Social media marketing also considered as a management process. The Blue Hat instruct you to have a systematic and well-orchestrated process of creating content, sharing them on social media platforms, and monitoring the analytics.
Last but not least, develop a social media calendar for your content while mentally wearing the Blue Hat. It ensures the content are systematically published and shared throughout the weeks, months and years.
Six Thing Hats is a powerful tool set, isn’t it?
The power of the ego and the identified preference for Black Hat thinking can lead to disastrous meetings. Even with courtesy, good manners and clear common objectives in cooperative thinking activities, people have a natural tendency for the so-called “spaghetti thinking” in which one person is thinking about the advantages whereas another is considering the facts and so on.
Edward de Bono’s Six Thinking Hats prevent this issue, so that everybody shares each other’s opinion about the problems, advantages, facts, reducing distraction and supporting thought cross pollination.
Using Six Thinking Hats, you and your team will learn how to use a disciplined thinking process to:
· Maximize productive collaboration and minimize counterproductive interaction/behavior
· Stimulate innovation and create dynamic, result-oriented meetings that motivate people to participate
· Make thorough evaluations and view problems from unusual angles
· Improve team decision-making
All in all,
This framework enables teams to think deeply about problems without offending anyone personally. Effective facilitation does not rely on the use of “hats”. However, changing participants’ perspectives is guaranteed to create more robust deliverables.
Click the link below to read Part #1 of this article.