How To Rank Well In Local Search?
1. Proximity
How close is your business to the searcher?
2. Relevance
How relevant to the search query are your products and services?
3. Prominence
What do other consumers say about your products and services?
Best Practice For Local SEO Tactics
1. Optimize for Google My Business
Create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location.
2. Update Your Website
a. Improve Internal Linking Structure
b. Optimize URL, Title Tags, Headers, Meta Description, and Content
c. Add Location Pages to your Website
d. Create Local Content
e. Ensure your website is mobile-friendly
3. Engage with Directories and the Wild Wild Web
a. Name, Address, Phone Consistency
Makes it easy for people and search engines to find you.
References:
1. https://moz.com/blog/category/local-seo
2. https://www.seobasics.net/local-seo/
3. https://blog.hubspot.com/marketing/local-seo