How To Succeed In Local SEO

Local SEO (Search Engine Optimization) is an incredibly effective way to market your local business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

How To Rank Well In Local Search?

1. Proximity

How close is your business to the searcher?

2. Relevance

How relevant to the search query are your products and services?

3. Prominence

What do other consumers say about your products and services?

Best Practice For Local SEO Tactics

1. Optimize for Google My Business

Create and verify a Google My Business page, use Google Posts within your account, encourage your customers to share reviews online, and respond authentically to reviews, specifying location.

2. Update Your Website

a. Improve Internal Linking Structure

b. Optimize URL, Title Tags, Headers, Meta Description, and Content

c. Add Location Pages to your Website

d. Create Local Content

e. Ensure your website is mobile-friendly

3. Engage with Directories and the Wild Wild Web

a. Name, Address, Phone Consistency

Makes it easy for people and search engines to find you.

References:

1. https://moz.com/blog/category/local-seo

2. https://www.seobasics.net/local-seo/

3. https://blog.hubspot.com/marketing/local-seo

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