11 Visual Content Marketing Statistics You Can’t Afford To Miss (Source: Hubspot)
37% of marketers said visual marketing was the most important form of content for their business, second only to blogging (38%).
74% of social media marketers use visual assets in their social media marketing, ahead of blogs (68%) and videos (60%).
4X as many consumers would prefer to watch a video about a product than to read about it.
More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.
B2C marketers place greater importance on visual content than B2B marketers
Facebook users spend 3X more time watching live videos than traditional videos.
51% of all video plays are on mobile devices — this growth represents a 15% increase from 2015 and a 203% increase from 2014.
Infographics are “liked” and shared on social media 3X more than other any other type of content.
Facebook posts with images see 2.3X more engagement than those without images.
85% of videos on Facebook are watched without sound.
Half of YouTube subscribers between the ages of 18 and 34 would drop whatever they were doing to watch a new video from their favorite channel.