Segmentation campaigns have 14.31% higher open rates than non-segmented campaigns, as found by a Mailchimp survey. Audience segmentation and targeting the right audience are methods as old as time to get your marketing strategy right! If you are branding your company, you need to know the right target audience to position your brand. If you are running a marketing campaign, you have to know which audience segmentation is your target.
77% of marketing ROI comes from segmented, targeted, and triggered campaigns!
You cannot, should not craft any strategy or planning unless you know who that is for!
However, for effective audience segmentation, you need sophisticated insights analysis. You have to gather customer data, analyse and segregate your audience into various segments. This process is time-consuming, laborious, and often filled with inaccuracies. However, the benefit of AI-powered audience segmentation has brought a sea change in this arena, making the process faster, more accurate, and more efficient.
100x Faster Data Insight with AI-Powered Audience Segmentation
In a process that once took hours, if not days, AI can now segment customers 100 times faster than humans. Algorithms sift through massive volumes of data in real time, identifying specific customer segments accurately.
Apps like Adobe Audience Manager and Lytics offer such services, enabling you to pinpoint the most relevant customer segments in minutes, saving precious time and resources.
80% Increased Personalisation for Effective Marketing
Personalising marketing campaigns is another area where AI shines. By using AI, businesses can tailor their marketing efforts with real-time optimisation. Real-time data analysis and adaptive targeting enable you to adapt your marketing messages dynamically based on the latest customer insights.
Tools like Optimizely and OneSpot can help you deliver the right message to the right audience at the right time with automated keyword inclusion, fostering customer loyalty, increasing engagement, and driving higher conversion rates.
Cutting Costs by 30% while Boosting Efficiency
AI-powered audience segmentation can significantly reduce your marketing costs by 30%. You can cut back on overhead expenses by eliminating the need for round-the-clock staff while increasing operational efficiency.
Platforms like HubSpot and Salesforce provide a range of AI tools, from free apps to comprehensive packages, allowing you to choose what suits your business needs and budget best. There are even free tools like Semrush Persona that offer buyer persona builder at no cost at all.
AI-Powered Audience Segmentation Paves the Way for Higher ROI
A higher return on investment (ROI) is the ultimate goal of any marketing strategy, and AI can help you achieve that. By finding hidden patterns in data that might elude a human marketer, AI can achieve high-intent audience identification and expansion.
Tools like Facebook's Ad Manager can help you target the right ad message to the right audience, lowering your cost per click. With micro-segmented targeting, you can create rich user profiles and tailor your content and product strategies to maximise ROI.
Merge Your Expertise with AI-Powered Audience Segmentation to Hit Customer Sweetspot!
Yes, AI-powered audience segmentation has taken us miles ahead in innovating your campaign strategies. However, you need to know your objective to use the right tools for the right segments. By harnessing its potential, you can streamline your marketing efforts, cut costs, and boost your ROI.
At Brand Soul, we believe in leveraging the power of AI to deliver exceptional results. Our commitment is to help you navigate the AI landscape and harness its potential to the fullest. Join us in revolutionising the future of marketing with AI-powered audience segmentation.