AI Marketing Solutions: The Game-Changers for 2023's Marketing Trends
Updated: Jun 15
Discover how AI Marketing Solutions are reshaping the future of marketing with six key trends to watch in 2023.
Can you imagine a marketing world where tedious tasks are automated, audience interactions are personalised, and predictions for trends are more accurate? Welcome to the future of marketing – we are already here! Deloitte's 2020 global survey reveals that three of the top five AI applications are aimed squarely at marketing. AI marketing solutions aren't just an interesting concept for sci-fi movies anymore; it's working behind the scenes, subtly changing how we do business, and it's fascinating.
6 Key AI Marketing Solutions to keep your eye on!
So, what exactly are the six key AI marketing solutions you should watch out for in 2023? Let's dive in.
1. Creative Minds, Meet AI
Say goodbye to the old hit-and-miss method of creating compelling ads. AI can now be your creative collaborator, adding punch to your headlines and crafting your social media posts. AI marketing solutions like Copy.ai and Writesonic generate headlines that resonate with your audience and drive better metrics, such as email open rates and social media post shares.
You can craft ad copy, monitor its success, and evolve it over time to give better results. It's like having a data scientist and a creative writer packed into one tool that never sleeps!
2. Automated Content Generation
Sites like Buzzfeed are leveraging AI marketing solutions to automate content creation – including copy, images, and keyword selection. Imagine having an AI that knows what type of content your audience loves. With AI marketing tools like Articoolo and WordAI, creating audience-friendly content is a piece of cake.
Brands like Gucci are using AI for immersive AR and VR experiences. Have you seen the virtual Gucci Garden tour? If not, it's time to hop on and check out the amazing digital museum in Italy, all thanks to AI.
3. AI in Web Design
AI is stepping into the shoes of a meticulous auditor with tools like WebSite Auditor that scrutinise your website's design across hundreds of screens and browsers. It's also your tireless assistant, carrying out website audits and speeding up your development process. Say goodbye to manual checks and hello to quick, efficient AI audits.
Your website can keep evolving without any human interference to grasp the pulse of customer preference and present itself in a way that drives their attention and purchase decision.
4. Smart Influencer Marketing
Imagine a world where AI marketing solutions help you pick the perfect influencers for your brand. Algorithms find personalities that match your brand and audience, saving you from hefty influencer fees. Apps like HYPR are making this a reality, using AI to map out the right influencers for your brand. No more guesswork; AI finds your brand's new best friends.
In fact, by studying your customer insight, AI can suggest to you when it makes sense to choose a few micro-influencers to talk about your products and when it’s better to invest more on a renowned celebrity influencer.
5. Chatbots and Natural Language Processing
Remember the last time you chatted with a customer service bot and were pleasantly surprised by its effectiveness? That's AI at work. Tools like Drift use AI to respond to customer inquiries swiftly and effectively. In addition, AI is optimising the entire customer journey. Take Wayfair, for example. They use AI to understand customer preferences and showcase the most relevant products.
AI also aids at every stage of the customer journey, from targeted ads to human sales agent assistance, optimising the user search experience.
6. AI-Driven CRM and Social Commerce
AI marketing solutions are taking CRM to new heights. Salesforce's Einstein AI is a game-changer in predicting sales trends and maintaining CRM data quality. On the social commerce front, platforms like Instagram and Facebook are integrating AI, allowing users to interact with brands and make purchases without leaving the app. That dress you liked on Instagram and purchased instantly? That's social commerce powered by AI.
Moreover, AI can forecast sales, maintain data quality, and even coach human reps in customer interactions.
AI Marketing Solutions - Are YOU in?
As we witness the rise of these transformative trends, it's crucial for businesses to stay ahead of the curve. Here at Brand Soul, we're at the forefront of leveraging AI in marketing. As pioneers with our AI Marketing solutions, we are taking our clients' marketing strategies to a new level. Don't be left behind in the AI revolution – elevate your brand with Brand Soul and step into the future of branding and marketing with us today!