12 Essential Social Media Marketing Tips from Beginner to Advanced
Updated: Jan 19
If you're just starting out in social media marketing or are just looking for a few tips to get inspiration, we've compiled some helpful knowledge to beef up your accounts, no matter your skill level.
Social Media Marketing Tips for Beginners
1. Sync posts across all social media accounts
Just starting out in handling multiple social media channels? Well, then it is a good idea to invest in a social media management service, such as Later or Tweetdeck, to help you schedule posts. That way you can actually slot your social media calendar and keep an eye on metrics across all accounts.
These apps allow you to sync posts across various accounts, like the dashboard example of Sprout Social above. Having to make sure that your content is sync will ensure you that your post will be reach out to your followers across all your social platforms.
2. Republish and update older posts
If you have a backlog of content that's outdated, update it with fresh ideas for SEO. This specific tactic will allow you to have the potential to draw in new readers and take less time than continuously pumping out new ideas.
This can be used for your blog posts, landing pages and offers that you have on your website. What you need to know is that your social media strategy has already exists and to put your best foot forward by building engagement, you do not need to start all the way from ground zero.
3. Schedule post for evenings
You should never be afraid of posting your content during weekends. Scheduling content that launches for evenings opens doors for engagement that isn't cut off by time zone. That way, even when it is 3 AM in your geographic location, your tweet about your new app update reaches audiences around the world.
This ensures that global audiences are able to get fresh content during their workdays, as well.
When scheduling posts for evenings, avoid content that requires engagement from your team. For instance, an Instagram Photo that invites followers to "Comment Below!" about something might not be the best idea to post at midnight, when you're not able to engage.
4. Include hashtags to increase engagement
Hashtags are like a golden ticket to increasing your online reach. Common tags like #SocialMedia an #MarketingGoals are great but try searching for less-used ones like those of bigger brands (such as Adobe's #CreateYourStory), or community-based (#BrightonMA). Those are going to be the ones an active audience is checking out.
As well as using existing hashtags, try your hand at creating your own branded hashtags, like Buffer did in the example above. This allows you to track your followers and customers are saying about your media presence and product.
5. Use visuals, whenever possible
If you're getting, you're your feet wet with the social media game, it's okay not to invest a fortune into visual content. However, it's always a good idea to include visual content like pictures, videos, or graphics in posts whenever you can.
There are number of free services, like Canva which allows you to edit your pictures and create content in a more attractive manner. Besides that, GIFs are a great way to engage with younger audience. Most importantly is to have visuals that are fit for smartphones as everyone has one in their pocket.
If you've tried your hand at social media before and feel comfortable branching out, these immediate tips are for you. They are meant to ease the process of creating uniform content across your channels while increasing clicks.
Social Media Tips for Immediate
1. Post multiple times a day
You do not need to post every hour, but at least one to three times a day to keep your brand fresh in your audience's mind. Reposting user generated content also counts, so don't stress about coming up with dozens of new content ideas.
Take for example, Lenovo whereby this tweet from them shows the brands as one that cares about their customers by engaging with them directly. Moreover, it will show a practical use about Lenovo's product, how powerful their product can be - enough to be used at the International Space Station.
2. Incorporate your brand into your social strategy
Your brand should always speak for you. Once you've successful established your brand think of ways to blend it into your social media marketing. This can mean adding your logo to your visual posts, including a company hashtag, or highlighting your employees
As above you can see the branding from social media management company, Better Media. From a quick scroll through their Instagram homepage, you can quickly spot company colours, get a look into their team, and gain an idea of who they represent
3. Engage audience with interactive content
From Twitter pools to Instagram Q&As, there are many ways to engage your audience and make your company's content diverse. You can use interactive content to educate your audience about your products or to connect with your audience .
Think of ways your audience engage with your competitors and how you can add your company into the mix. You can even ask your audience what type of content they prefer to see on your Instagram story, like the example below
The story of this food blogger begins to recap previous recipes with links to corresponding blog posts. To put this in a B2B perspective, say you wanted to boost clicks on previous blog content. You could poll followers, "Which type of post foes best with your coffee?" and link to two options in the next parts of your story.
Advance Social Media Marketing Tips
1. Use new app updates to your advantage
Have you tried TikTok or IGTV yet? If not, we suggest expanding your strategy to include these channels. After all, you don't want to miss out on your content having the potential to meet 1 billion phones.
New apps and apps updates add the ability to diversify your brand and keep things fresh. If you're looking to show your company's humorous side, try uploading a little dance video on TikTok. If you want to bring that podcast of yours to visual audiences, upload it too IGTV.
2. Invest in influencers to promote your product or service
It's official: young audiences listen to their idols. Four in 10 millennial trust the products their favourite influencers promote on their social channels, so investing in influencers might be an avenue to look into when trying to generate sales. Take this example from former "The Bachelorette" star Hannah Brown for Secret Deodorant.
If you have an audience that's younger, research on influencers in your industry and pitch potential partnerships. Or, for a more budget-friendly optional, look at how influencers are branding their content you may be able to incorporate some ideas into your strategy.
3. Start promotions to build audience growth
Have you run a contest on Twitter account yet? Totino's does them well
Don't worry, promotions don't have to be this fancy. Running a promotion can be simple as giving 10% off your product or services to a lucky winner who retweets. This expands your reach and sparks lead generation among your customers followers.
4. Create timely content that resonates with audiences
As a huge believer in taking advantage in the meme of the moment, creating timely content adds some fun to your channels and can explain the uses of your product in a new way. Memes aren't the only way to accomplish this, season are, as well.
Is it wintertime in your part of the world? Celebrate by snapping a pic of your company's favourite snowy activity and share it to Facebook. Alternatively, #NationalSandwichDay is Nov 3rd. Popeye's used this holiday to announce the comeback of a recent fan favourite.
Is it too early to call this genius type of marketing "legendary?"
Keeping content fresh be difficult, even if you're social media pro. The pressure is on nowadays when it seems like the trends are changing every second, and diving in can seem like jumping down a rabbit hole.
These tips will keep you current on ways to organise your page, upgrade your content, and grow your target audience.