(2/3) 31 Proven Marketing Statistics: Digital Marketing, Sale Strategies & Visual Content Marketing
Updated: May 1, 2019
11 Digital Marketing Statistics that Every Business People Should Know (Source: Hubspot)
78% of Internet users conduct product research online.
78% of business people use their mobile device to check email.
The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube(77%) and LinkedIn (76%).
91% of email users have unsubscribed from a company email they previously opted-in to.
84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.
57% of businesses have acquired a customer through their company blog.
41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.
The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.
Emails with personalized subject lines are 26% more likely to be opened.
88% of businesses say that video is an important part of their digital marketing strategy.
84% of CEOs and VPs say they use social media to help make purchasing decisions.