(2/3) 31 Proven Marketing Statistics: Digital Marketing, Sale Strategies & Visual Content Marketing

11  Digital Marketing Statistics that Every Business People Should Know   (Source: Hubspot)

1. 78% of Internet users conduct product research online.

2. 78% of business people use their mobile device to check email.

3. The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube(77%) and LinkedIn (76%).

4. 91% of email users have unsubscribed from a company email they previously opted-in to.

5. 84% of 25-34 year-olds have left a favorite website because of intrusive or irrelevant advertising.

6. 57% of businesses have acquired a customer through their company blog.

7. 41% of B2B companies and 67% of B2C companies have acquired a customer through Facebook.

8. The number of marketers who say Facebook is “critical” or “important” to their business has increased 83% in just 2 years.

9. Emails with personalized subject lines are 26% more likely to be opened.

10. 88% of businesses say that video is an important part of their digital marketing strategy.

11. 84% of CEOs and VPs say they use social media to help make purchasing decisions.