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Why Chatbots are taking over the Marketing Industry?

Updated: Aug 15, 2019

What is Chatbot?

A Chatbot is an artificial intelligence (AI) software that can stimulate a conversation (or a chat) with a user in natural language through messaging application, websites, mobile apps or through the telephone.

How Small and Medium Sized Businesses Are Using Chatbots?

Using chatbots for specialised tasks

There are several tasks which chatbots can do quickly and more efficiently than their human counterparts. Tasks such as checking weather, ordering a pizza or hiring cabs can be done more efficiently with chatbots. In a similar vein, businesses can use chatbots to automate tasks such as inventory ordering and management

Better service on smartphones and tablets

The world is moving towards a mobile future. Today, mobile phone users far outnumber the laptop and PC users. Use of chatbots in mobile apps has helped in creating more streamlined app interfaced. The user can browse, compare, buy and get support from a single interface.

Enhance your social presence by resolving social issues

The best example of this chatbot DoNotPay which saved not only different users from fines amounting to $160,000 but also helped homeless people apply for housing. It is now turning to help the refugees claim asylum. Besides DoNotPay, there are other bots like U-Report, Gyant, Yeshi, etc.., are making sure that they bring about a change in the society.

Chatbots are only going to get smarter with time, allowing diversified usage of this technology. They can become the first of contact between customers.

Chatbots Follows The Inbound Messaging Framework

Picture Source: Hubspot

6 Reasons Why Your Business Needs A Chatbot

To scale up your operations

Chatbots do not suffer from the limitations of a human agent. Where live agents can handle only 2 to 3 conversations at a time, chatbots can operate without an upper limit. By employing chatbot solutions to complement your human task force, your business can get the boost it needs to enter new markets

You get a lot of queries from your customers

If your business receives a lot of inquiries, chatbots can take the load off your customer support team. By acting as the first point of contact, chatbots can screen calls from customers and redirect them to human agents only when required.

You have a range of nearly identical products or services

If you are selling goods and services which are near substitutes for each other, your customers may need help in selecting the right product. Customers also seek advice when buying something expensive, such as smartphones, camera accessories, etc. Chatbots can assists customers in getting the right product or services.

You are selling to the millennials

Millennials are not impulsive buyers. They like to inquire and compare products before they buy. Also, millennials prefer live chat over phone calls. So, if your products lines are aimed at Millennials, introducing chatbots in your customer service will be a prudent investment.

You are actively marketing content through online channels

The more you interact with your customers, the more business you get from them. If you are using online channels to communicate with your customers, then chatbots can be useful in simplifying certain tasks for you.

You need to drive up organisational efficiency

If you are burning too many resource in backend support, chatbots can be your way out. Instead of employing more people for mundane and repetitive tasks, install a chatbot business solution and automate everything.


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