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Shaping Sustainability: A Brand Strategy Case Study for HHRG Berhad in the Biomass Industry

Updated: Nov 10, 2023


HHRG Bread Logo

Logo Rationale: The logo captures HHRG's mission, representing a cycle of sustainability and innovation. With each curve and line, the logo speaks to our commitment to eco-friendly energy and the production of biomass materials, symbolising a greener future through every aspect of our work​​​​.


In a world where 70% of buyers consider a brand's societal impact before making a purchase (Sprout Social survey), HHRG Berhad, a trailblazer in Malaysia's biomass industry, sets a remarkable standard for sustainability, innovation, and the transformative power of zero-waste. Their partnership with Brand Soul aimed to weave the founder's inspiring journey into a compelling brand strategy that deeply resonates with their audience.


Capturing the Soul of the Brand

Our collaboration began with a profound exploration of the heart of HHRG Berhad. Understanding the founder's vision, the brand's core values, and its unique offerings was paramount. This foundational knowledge paved the way for a brand strategy that truly embodies HHRG Berhad's essence.


The brand roadmap crafted for HHRG Berhad was a strategic blueprint, ensuring their commitment to sustainability and zero-waste was consistently communicated across all touchpoints.


Crafting a Logo that Reflects Sustainability

The logo designed for HHRG Berhad encapsulates their commitment to a green and sustainable future. It serves as a visual representation of their journey from humble beginnings, leveraging Malaysia's abundant coconut resources, to their current status as a sustainable biomass leader.


Tagline: Echoing Brand Strategy

"Leading the Way in Green Economy" - our tagline for HHRG Berhad. It succinctly captures their brand strategy of transforming waste into valuable, sustainable products, echoing their zero-waste philosophy and contributing to a greener tomorrow.


Unfolding the Brand Value Proposition

HHRG Berhad's value proposition highlights their dedication to promoting a Net Zero Waste world. Their commitment to responsible practices and sustainable solutions is at the forefront of their brand strategy, ensuring a lasting impact on both the environment and communities.

Digital Presence: A Window to Sustainability

We crafted a website for HHRG Berhad, showcasing their brand strategy and commitment to sustainability. The platform narrates their story, from harnessing coconut waste to their innovative waste-to-energy facility, emphasizing their role as an integrated sustainable and circular economy enabler.


Bringing the Brand Strategy to Life

With our strategic branding, HHRG Berhad has positioned itself as Malaysia's leading sustainable biomass company. Learn about HHRG Berhad's brand strategy, which not only amplifies their commitment to sustainability but also resonates with their target audience, emphasizing their role in promoting a greener world.


The Impact of a Robust Brand Strategy

HHRG Berhad's branding journey with Brand Soul has been transformative. Their brand strategy, rooted in the green concept, has been instrumental in enhancing their market presence and connecting deeply with their audience.


Explore more of our portfolio to discover the impactful brand stories we've been privileged to shape over the years!


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