Brand Soul Consultancy Sdn Bhd

Level 40, Mercu 2,
No. 3 Jalan Bangsar, 
KL Eco City,
59200 Kuala Lumpur, Malaysia

T: +60 17 692 1893 
E: ask@brandsoul.com.my

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Top Tips For Amazing Email Marketing Results



93% of B2B marketers use email to distribute content.

Top Tips For Amazing Email Marketing Results

1. Start off by building a list

Use an opt in form in your website and pair it with a reliable email marketing service.

2. Grow your list using a lead magnet

A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address.

Offer something of value to potential customers when they sign up for your

newsletter.


3. Start segmenting your list

Break down your email subscribers into smaller groups based on specific criteria to send them more personalized and relevant emails. For example, use different type of message for different of audience.


4. Improve your open rate by running experiments

Experiment with different types of email subjects, test out different times to send your emails and if necessary remove non active subscribers to keep your email list fresh.


5. Use numbers and stats in your emails

Studies show that an interesting stat or percentage can influence a modest increase in clicks and replies.


6. Create a Curiosity Gap

A curiosity gap is a theory and practice that leverage the reader’s curiosity to make them click through from an irresistible headline to the actual content. Take advantage of emotional triggers and focus on the quality the email content. For example, use a curiosity gap between the subject and content.

References:

1. Campaign Monitor

2. Optinmonster

3. Coschedule


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