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Case Study: Revolutionizing F&B Branding with Funsco's Innovative Journey


Funsco Logo

Logo Rationale: FUNSCO's logo is a vibrant blend of fun and flavour, with the 'O' cleverly depicting a rice burger, signifying our innovative approach to casual dining. The bite mark represents a satisfying customer experience, while the rice grain and dynamic lines express the brand's commitment to quality and progress in the food industry.


F&B branding can be a culinary challenge, especially in an industry saturated with fast-food options. However, when the brand is as unique as Funsco, it becomes a delightful and inspiring task to showcase it to the world.


Discover the Fusion of Fun, Flavor, and Nutrition in Funsco's Bites

Explore how Brand Soul played a pivotal role in positioning Funsco as an industry standout through its innovative F&B branding journey. Revolutionizing the fast-food sector with its distinctive rice-based creations, sustainability commitment, and exceptional customer service, Funsco seamlessly integrates the richness of local food culture into its offerings.


Setting the Right Brand Positioning

Funsco, synonymous with joy and innovation, embarked on a mission to redefine the fast-food landscape, particularly focusing on rice, a staple in Asian cuisine. The tagline "Fun In Every Bite" communicates the brand's commitment to delivering quick, balanced, and nutritious meals that radiate happiness and satisfaction, setting it apart from conventional fast-food options.


The vision was clear – tto be a pioneer in producing sustainable and quick meals, innovating food with safety and delivering product excellence in both local and international Quick Service Restaurant (QSR) markets.


A Symphony of Flavors: F&B Branding Products

Delving into the essence of Funsco, we crafted products designed to resonate with the mass market. Colourful rice burgers and rice bowls became affordable, balanced-diet meals with controlled-size portions. These guilt-free, nutritious offerings embody Funsco's commitment to quality, care, and a diversified food experience.


Brand Soul meticulously crafted this experience, reflecting the joy and innovation inherent in the Funsco brand.


Injecting Sustainability in F&B Branding

Envisioning Funsco as an eco-conscious brand, our F&B branding emphasized sustainability. Funsco adopted eco-friendly outlets and recyclable packaging materials. As a disruptor in the fast-food chain industry, Funsco embraced the cashless movement and advanced AI technology, including VR, to predict customer choices. Celebrating a milestone, Funsco became the first cashless brand in both dine-in and drive-thru outlets.


HALAL Certified and Ethical: Brand Promise

In our F&B branding journey, we prioritized the highest standards, ensuring every Funsco product is HALAL-certified and ethically sourced. Reliability and quality were embedded in the brand, meeting safety, hygiene, and ethical requirements. Funsco's ethical promise is a cornerstone of the brand identity we've built.


Customer-centric and Accessible F&B Branding

Our approach focuses on enhancing customer experiences and providing unparalleled customer service. We designed services that addressed unmet customer needs, setting Funsco apart from the competition. Funsco's services are accessible, customer-oriented, and always about the people, ensuring top-notch service in every interaction.


F&B Branding On Point!

Under Brand Soul's creative wings, Funsco has become more than a fast-food brand. It's a culinary innovator, a sustainer of local food culture, and provides joyful and nutritious food experiences. With its innovative fast-food approach, commitment to sustainability, and customer-centric focus, Funsco is poised to make a global impact, one fun bite at a time!


Are you ready to experience the joy of innovative F&B branding? Connect with Brand Soul! We can help shape and savour the fusion of fun, flavour, and nutrition in every essence of your brand!


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