Life is best lived in 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 with yourself and others.
When the founder came to us, she had a clear mission - to help individuals cope with the inevitable disconnection of modern life as well as for those who are seeking camaraderie, and to improve their well-being by encouraging reflection and relaxation.
With a clear brand mantra of ‘𝗣𝗮𝘂𝘀𝗲’, which is self-explanatory, we have developed a unique brand positioning system and a clear brand strategy roadmap to set them apart from their competitors, and to ensure everyone in the organisation aligns to its vision, mission, brand story, and strategies to move forward as the leading personal and social development resource locally, providing the first reflective practice platform in Malaysia to support every individual, providing tangible and intangible solutions towards connection, transformation, and well-being.
The company logo incorporates the lettering of ‘𝗣𝗮𝘂𝘀𝗲’ with the color combination of green turquoise and yellow that reflects the brand attributes – caring, conversational and connection. To assist them in maximising their brand visibility in the market, we have setup a clear brand look and feel which includes the keywords of Confidant, Playful, Creative and Compassionate.
Addressing the social disconnection in the community is one of the key areas that our client would like to place a great emphasis on. So we came up with a strategy on how to do this by incorporating their manifesto into the brand. The project was concluded recently and we're glad that the client was happy with the results and recommended us as a company that exceeds expectations.
Brand Naming Strategy | Brand Strategy & Messaging | Brand Identity Creation