"Doing it Deliciously, Create your own plate” is a concept of traditional mix rice shop, we served more than 65 different dishes, it allowed our customer mix and match their own flavour. Chinese cuisine is an important part of Chinese culture, as well as from Chinese people in other parts of the world. Every chinese dish has a story, the names of Chinese dishes are diverse, but behind each of the famous dishes there is an interesting story, explaining why it is so popular.

Joyful Plate is a concept chinese cuisine restaurant, we cooked the culture, cuisine and story.

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Brand Strategy | Brand Identity | Marketing Collaterals